Platform Business Models - Harnessing Digital Markets for Disruptive Innovation

Massive new startups like Uber taxis, Airbnb and many more are pioneering the ‘On Demand Economy’, implementing a Cloud-based On Demand Business Framework which overlays a ‘digital mesh’ across a marketplace of vendors, such as taxi drivers or travel accommodation.

Platform Revolution

The repeatable secret sauce is the Platform Business Model, described in detail through academic literature and popular business books, for example the MIT book 'Platform Revolution' describes these hyper-scale disruptors like Netflix, Uber, Airbnb, Facebook, Twitter et al, as the book describes:

"Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model."

Platform API Maturity Model

Based on indusry best practices and case studies including Netflix, this section details a framework for planning an API Enablement strategy,


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